Base of the Pyramid

Addressing the challenge of access to healthcare provides an opportunity for companies to deliver healthcare solutions specifically for those at the "base of the pyramid" (BoP) who have limited access to the healthcare market. The term "base of the pyramid" refers to the roughly four billion people who each live on less than $1,500 per year, mostly in developing countries. Many companies develop and market products and services for people at the "top of the pyramid," and in recent years, more companies have extended product and service offerings to the "middle of the pyramid," often referred to as an "emerging economy" strategy.

Baxter sees opportunity to reach all levels of the pyramid. The company has worked in emerging economies for many years, and recognizes that approaching the "middle" and "base" levels requires different strategies and partnerships. Developing products and services particularly suited to the BoP is a growing area of the company’s sustainability and business strategy.

See Priority Update: Access to Healthcare for more detail.